Social media marketing is here to stay. If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet.
The answer to the question is yes with an important caveat…Before making the commitment to one or many possible social media outlets, it is vital to determine whether:
- you understand the target audience that you intend to reach
- you have something valuable to communicate to that target audience