Heartbit Computer Solutions Ltd Blog

Quick Solutions To Business

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How to Put Social Media Marketing to Work for Your Company

Social media marketing is here to stay.  If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet.

The answer to the question is yes with an important caveat…Before making the commitment to one or many possible social media outlets, it is vital to determine whether:

  • you understand the target audience that you intend to reach
  • you have something valuable to communicate to that target audience

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5 ways to undermine your Linkedin Profile

As Linkedin continues to grow (now close to 150 million members) it seems more and more people may be rushing to get their profiles published there. In their rush to be live on Linkedin (or maybe through a lack of thought earlier) they may be doing things that will make them look bad on this social network, specifically, and in social media generally.

So if you’d like to deliberately waste your effort on the world’s leading social network for professionals, here are the 5 Ways to Undermine Your Linkedin Profile:

1. Use a bad profile picture: By “bad” I mean any image that makes you look like someone I would not want to work with, collaborate with or in any other way connect with. For example, you may look like you’re in a police lineup or you’ve decided to use an image from your webcam that makes you look serious. But, your picture is there to help people remember you or identify you quickly from all the others with the same or a similar name.Best practice: Have a picture that’s a tightly cropped image of your face and shows you at your best. And, this should be obvious, smile!

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The Top 10 Reasons You Need a Blog

The term blog is short for web log, which started out meaning a personal online journal. Back in the late 1990s when blogs first emerged, they were usually filled with personal posts about the owner’s daily life, thoughts, and problems. They have since
evolved into invaluable online marketing tools. Blogs are now a “must-have” resource for any online business.

So jump into the 21st century and read below to see why your business demands a blog!

1. Corporate Headquarters – Every company needs a home-base or corporate headquarters, so to speak. A blog would be the hub of your business and establish your online presence.

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Top 5 Link Building Strategies for Your Site

he best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking.

Links from Multiple Domains

While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead,
work towards just a few links from many sites for best results.

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The Power of Social Media

What is social media, you ask? Think Facebook? Think YouTube or Twitter? Think fundamental shift in how businesses reach customers and how organizations connect with constituencies. Think outside your traditional marketing box. Web 2.0 is alive with conversations, and Internet marketing isn’t just about email blasts anymore. The social media train is leaving, and you don’t want to get left at the station.

Think you know what we’re talking about?

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The Power of your Business Online

If you are the owner of a small business or even an entrepreneur who does not have a business online already and think that you do not need one, you may need to think again. The Internet is where your customers are.

According to the Internet world stats, there are over 3.35 million Kenyan Internet users as of June/2009 and online technological advancement has overtime influenced and changed Africa’s means of communication and the way to do business. With the growth of local commerce on the web, the links between online and physical commerce are becoming stronger day by day.

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The Power of Online Branding

Do you ever wonder why some people perform better than others? Or do you wonder what the difference between multi-million companies and companies or businesses that are just getting by?

The answer might seem obvious. You might think, “It’s because they sell more than I do,” or “their product is better than mine.”

But, that’s not true.

So, what is the factor that separates the winners from the losers?

The power of branding.

Your company’s brand or even your own personal brand is what separates you from your competition. And it’s what will get your customers to buy from you over and over again.

Customers don’t buy products, they buy perceptions and reputations. They buy certainty. They buy trust and likeability.

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Strategies to Get More Customers to Your Business

Local online marketing is taking the web by storm, and more and more brick and mortar businesses are in danger of getting left behind in the dust.

The internet brings opportunities to everyday individuals and businesses like no other information tool. Everyday more people turn to the internet for their personal or business solutions. Whether it is to search for service providers or answers, the internet introduces clients to businesses they never would have heard of.

In today’s competitive world when Internet has revolutionized the business, every business is fighting to attract the majority of the customers and having a website nowadays is no longer an idea. It is a necessity and below are key benefits of having your website.

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Own your corner of the web

In today’s competitive world when Internet has revolutionized the business, every business is fighting to attract the majority of the customers. In order to make their online presence, businesses are choosing a suitable domain name which gives them the maximum returns.

Whether you are just beginning online or you’re a seasoned internet user, a domain name is an essential part of owning your brand online.

Having your own domain;

  • Projects a professional image and the level playing field with large organizations.
  • Increases your credibility with your own address yourname@yourdomain.com instead of using an address such as yourname@ISPname.com

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7 tips to optimize Joomla! security

Joomla! is a great CMS that is used worldwide. For this reason, hackers often try to find a way to hack a Joomla! website. Here are 7 tips to optimize your Joomla! security, preventing your Joomla! website getting hacked.

Always remember to make a regular backup of your website and database. If you still get hacked, you can always get back to an older version of your website. Make sure you find out which extension caused the vulnerability and un-install it.

Change the default database prefix (jos_)

Most SQL injections that are written to hack a Joomla! website, try to retrieve data from the jos_users table. This way, they can retrieve the username and password from the super administrator of the website. Changing the default prefix into something random, will prevent (most / all) SQL injections.

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Advice on the use of email

  1. Subject:
    Use a meaningful subject line. For example, if you are writing about a problem with a module, put the module code in the subject line along with a few words summarising the problem. If the subject of a thread changes, consider changing the subject line to something more appropriate.
  2. Concise:
    Be concise and to the point. A long rambling email might make sense to you when you write it, but it may confuse the recipient.

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Your Host is Your Foundation

Online business operators have a tendency to forget that the company hosting their store is the foundation of their business and a successful business needs a strong and reliable foundation. When looking for a web host, remember that finding the company with the cheapest price is not the goal. Paying a higher fee for better service and more dependability is ultimately the smartest decision. Conversely, the most expensive company is by no means going to be the best either.

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Email Filter- Is junk mail interrupting your work?

Even today’s most successful enterprises — companies with huge IT staffs and budgets — have been seriously crippled by the deluge of junk e-mail filling up their inboxes. Spam remains an insidious problem striking companies large and small around the globe.

If the very idea of wasting company time deleting junk e-mail makes your blood boil, then it’s time to take action to reduce the amount of spam you and your employees are dealing with. These five tips won’t make spam go away — but they can reduce the amount of downtime you spend attending to it.

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How to choose a web development firm

The world of web design includes a whole spectrum of freelance web designers, freelance web developers, student-run web companies, mid-level niche digital agencies or the high-end web design studios.

The best web design agency in Kenya – or anywhere in the world – should exceed your expectations and create a website for your business that is SEO-friendly, compelling and most importantly, converts customers. Knowing what you want doesn’t always translate into getting what you want.

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Use of Social Networks as Marketing Tools

(Advertising on Websites like Facebook or MySpace for Online Markets)

There’s a change in the dynamics of the marketing mix for busines in Kenya. Marketers in Kenya are using more online marketing tools like search, social networks, blogs, podcasts and RSS and less traditional marketing tactics for businesses. In fact, social network marketing is fast on the rise and is currently the second most popular online marketing tactic. Whether you are marketing to other businesses or marketing to consumers, social networks must be in your marketing mix.

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7 Strategies to Choosing an Effective Domain Name

We’re often asked how to go about picking effective domain names, so as your website people, we’re only happy to oblige.

1. What’s the purpose of the domain name?
How are you planning to use this name? If the domain name will be your primary company website, try finding the closest version to your company name that you can. If you’re just starting out, choose your business name and domain name with care. Make sure your visitors know what your domain name means or, if it’s an acronym, what it stands for.

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How to Set Up Yahoo Mail as The Default Email Client

For Windows users only

Yahoo Mail is a very popular email technology that has millions of users in every corner of the world. That’s why numerous consumers are looking for simple solutions to access and controltheir accounts as well as send and receive messages. As you probably know, Yahoo provides POP3 support only for the premium members so, if you want to set up your Yahoo Mail account to work with an email client, you should pay for it.

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Reduce Spam by Protecting Your Email Address Name

Tips for having a clean inbox
If you leave an email address on your site in order to be contacted by visitors or site users, this could be easily detected by spiders or robots which crawl the web to find email addresses for spam purposes. There are many methods to protect your email from spammers, but none of them will guarantee a full protection.
The simplest methods would be either using equivalent ASCII codes for your email or email encryption.

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