Heartbit Computer Solutions Ltd Blog

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Category: Website Development (Page 1 of 3)

Why You Need a Professional Web Designer

A website is Your Online Representative


Would you lay the foundation for your new home yourself? Or would you hire someone who knew nothing about interior design to decorate your new home? Most of us wouldn’t. We would hire a professional to insure that we get the best results possible. A professional designer knows how to direct your website to your target audience. First impressions are very important, and if your website represents your company in a professional manner you will gain customers that would otherwise be missed or lost.

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5 Reasons Why Content Is King

content-is-a-king-1Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.

In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown. From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.

So, why is content king?

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How to Choose the Best Web Design Company

You recognize that in order to succeed in a competitive market you need to have the best brand experience for your customers. With the great waves of marketing change over the past few years the social and mobile web has given the consumer the power to choose on many different platforms. This leaves you with the task of finding the right company to deliver your company’s message to your potential customers in the most efficient and effective way possible.

We’ve compiled a checklist for you to help you make the right decision when choosing a company.

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Ask Google to crawl a page or site

Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “spiders” to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when google spiders crawl the web.

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The Top 10 Reasons You Need a Blog

The term blog is short for web log, which started out meaning a personal online journal. Back in the late 1990s when blogs first emerged, they were usually filled with personal posts about the owner’s daily life, thoughts, and problems. They have since
evolved into invaluable online marketing tools. Blogs are now a “must-have” resource for any online business.

So jump into the 21st century and read below to see why your business demands a blog!

1. Corporate Headquarters – Every company needs a home-base or corporate headquarters, so to speak. A blog would be the hub of your business and establish your online presence.

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Top 5 Link Building Strategies for Your Site

he best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking.

Links from Multiple Domains

While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead,
work towards just a few links from many sites for best results.

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The Power of your Business Online

If you are the owner of a small business or even an entrepreneur who does not have a business online already and think that you do not need one, you may need to think again. The Internet is where your customers are.

According to the Internet world stats, there are over 3.35 million Kenyan Internet users as of June/2009 and online technological advancement has overtime influenced and changed Africa’s means of communication and the way to do business. With the growth of local commerce on the web, the links between online and physical commerce are becoming stronger day by day.

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The Power of Online Branding

Do you ever wonder why some people perform better than others? Or do you wonder what the difference between multi-million companies and companies or businesses that are just getting by?

The answer might seem obvious. You might think, “It’s because they sell more than I do,” or “their product is better than mine.”

But, that’s not true.

So, what is the factor that separates the winners from the losers?

The power of branding.

Your company’s brand or even your own personal brand is what separates you from your competition. And it’s what will get your customers to buy from you over and over again.

Customers don’t buy products, they buy perceptions and reputations. They buy certainty. They buy trust and likeability.

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Strategies to Get More Customers to Your Business

Local online marketing is taking the web by storm, and more and more brick and mortar businesses are in danger of getting left behind in the dust.

The internet brings opportunities to everyday individuals and businesses like no other information tool. Everyday more people turn to the internet for their personal or business solutions. Whether it is to search for service providers or answers, the internet introduces clients to businesses they never would have heard of.

In today’s competitive world when Internet has revolutionized the business, every business is fighting to attract the majority of the customers and having a website nowadays is no longer an idea. It is a necessity and below are key benefits of having your website.

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Own your corner of the web

In today’s competitive world when Internet has revolutionized the business, every business is fighting to attract the majority of the customers. In order to make their online presence, businesses are choosing a suitable domain name which gives them the maximum returns.

Whether you are just beginning online or you’re a seasoned internet user, a domain name is an essential part of owning your brand online.

Having your own domain;

  • Projects a professional image and the level playing field with large organizations.
  • Increases your credibility with your own address yourname@yourdomain.com instead of using an address such as yourname@ISPname.com

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7 tips to optimize Joomla! security

Joomla! is a great CMS that is used worldwide. For this reason, hackers often try to find a way to hack a Joomla! website. Here are 7 tips to optimize your Joomla! security, preventing your Joomla! website getting hacked.

Always remember to make a regular backup of your website and database. If you still get hacked, you can always get back to an older version of your website. Make sure you find out which extension caused the vulnerability and un-install it.

Change the default database prefix (jos_)

Most SQL injections that are written to hack a Joomla! website, try to retrieve data from the jos_users table. This way, they can retrieve the username and password from the super administrator of the website. Changing the default prefix into something random, will prevent (most / all) SQL injections.

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Your Host is Your Foundation

Online business operators have a tendency to forget that the company hosting their store is the foundation of their business and a successful business needs a strong and reliable foundation. When looking for a web host, remember that finding the company with the cheapest price is not the goal. Paying a higher fee for better service and more dependability is ultimately the smartest decision. Conversely, the most expensive company is by no means going to be the best either.

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How to choose a web development firm

The world of web design includes a whole spectrum of freelance web designers, freelance web developers, student-run web companies, mid-level niche digital agencies or the high-end web design studios.

The best web design agency in Kenya – or anywhere in the world – should exceed your expectations and create a website for your business that is SEO-friendly, compelling and most importantly, converts customers. Knowing what you want doesn’t always translate into getting what you want.

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7 Strategies to Choosing an Effective Domain Name

We’re often asked how to go about picking effective domain names, so as your website people, we’re only happy to oblige.

1. What’s the purpose of the domain name?
How are you planning to use this name? If the domain name will be your primary company website, try finding the closest version to your company name that you can. If you’re just starting out, choose your business name and domain name with care. Make sure your visitors know what your domain name means or, if it’s an acronym, what it stands for.

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Adding a Search Engine Feature to a Website

Improve your website navigation

When you have a large website, composed of many pages it is time to include a search option for your visitors inside your web pages. Because a lot of pages are more information to your site visitors, the adding of a search facility will induce an interactive browsing experience and as a consequence, they will be pleased to stay longer on your web space.

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Secrets of a Good Site Design

Be Your Own Site Designer

good site design is defined by various aspects. The first stage of a new site building is planning the site structure. For example, if your website will have an educational destination such as web development and programming tutorials, you should organize the logical structure of the information first, then the articles’ order and so on. Based on a preliminary scheme regarding the quantity of information that will be published, you will decide if your site will have only static HTML pages, as it happens in case of a presentation of a single service or product.

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Content Management System Selection

The desired features of a PHP / MySQL content manager
The most common question that comes in your mind when you need to deploy a web site with a content management system (CMS) is “What is the best content manager that I should choose?”. The answer is difficult to find, because you will have to choose from hundreds of content managers available on the Internet.

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A Comparison between Static and Dynamic Websites

Introduction to Content Management Systems

The Content Management Systems (CMS) are widely used on the Internet. They separate the content creation from the site design. Users without having web design or programming knowledge can create a professional website using a ready-made application that allows them to concentrate only over the content creation. A site powered by a CMS is called a dynamic website, because its content (text, images, animations) could respond in various ways to the
visitors’ requests.

The dynamic content is created using client site programming (javascript for example) or server side programming (ASP, PHP). Static websites are made only from HTML files. In order to modify them you must edit one by one.
Usually CMS are database driven. The visitors will look at the frontend, which is the final website displaying your content, while the backend allows you to manage the content that is stored in a database.

Dynamic sites are easy to update and maintain. When you deal only with static html pages, the updating process could take hours, while the use of a CMS will simplify the content editing process. This is performed from an administration panel through a simple browser based interface. Another advantage of CMS is the increased interactivity and functionality of your website. Most of CMS have lots of modules that allow you to enhance your website in minutes, website development being faster as compared to creation of static html files.

For example you can have a news publishing system, a forum, a blog and an image gallery on the same website due to the CMS modularity. The disadvantages of CMS over static websites (formed only by HTML pages): low pages loading speed on client side due to multiple database requests and the SEO (search engine optimization) process is not always optimal due to the web addresses format, because the pages address names are dynamically generated.

These impediments can be eliminated by optimizing CMS using PHP cache optimizers and short URL’s names generators. The best practice is to carefully decide when a CMS is necessary, depending of the website size, the time interval when the content is updated and the webhosting services details.

Is Joomla! The Best CMS on the Planet?

There are many PHP open source content management systems available to public. Joomla! seems to be a powerful content manager since it is nominated again, for the second time as a contest finalist for the 2007 PacktPub Open Source CMS Awards. It is used for the development of both common websites and complex e-commerce portals. You can install Joomla! 1.5RC2, which is the latest development version (30.08.2007) if you have an Apache web server with PHP and MySQL.You will need a single MySQL database. First, download Joomla! and unzip the file to a directory named joomla.

You can use the free 7-zip application for the zip archive management. If you want to test Joomla! on your computer with Windows operating system, you can install XAMPP, which contains all of them. If you do not have installed XAMPP application with Apache and MySQL as Windows services, then start XAMPP and start Apache and MySQL. Open a browser window and type in the address bar: http://localhost/phpmyadmin. An instance of phpMyAdmin application will appear. Then in the “Create new database” field type joomla and hit the create button. You just have created an empty MySQL database that will be used by your Joomla installation. Locate the XAMPP directory and inside it find the directory named htdocs.

In the htdocs directory you must copy or move the directory joomla created earlier and resulted from the unzipping of the Joomla! distribution archive. Open a new browser window and type http://localhost/joomla.You will be prompted to select an installation language for your Joomla! content management system. After you have selected the desired language press the next button. The next screen will display a report concerning your system requirements. If you use the default Apache configuration, as it is provided by the XAMPP, your system has all minimum requirements needed by Joomla! installation (all items are coloured in green). Again, press the next button. On this screen you must agree to the GNU General Public License in order to use the Joomla! application.

You agree with it by pressing the next button. On the next screen you must define the database settings. Database type: MySQL, Host Name: localhost, User Name: root, Password – live this field empty if you have not set up a password for MySQL database access, Database Name: joomla. On the next screen you can live the FTP configuration for later and press again the next button. On the main configuration, give a generic name for your test website, an email for testing purposes, such as root@localhost.com and the Admin password.

Press the “Install Sample Data” Button in order to have sample data installed on your website for testing. At the end you must delete the installation directory from the joomla directory in htdocs folder. And now you are ready to test the Joomla! CMS using the default installation. You should try to discover from the administration panel the settings you can change and how to customize this default Joomla! installation.

Web Development Glossary

  • Banner ads — Adverts, usually animated, that appear on web pages and come in various sizes. When clicked these take you to the advertised site.
  • Branding — The specific identification of a company by which it becomes known, used, trusted and quoted by the consumer.
  • Content Management System — or ‘CMS’: A content management system is a program installed on the server which allows someone with little or no web authoring knowledge to update and maintain their website. A CMS usually has two interfaces or login modes: one for the administrator, where they can make necessary updates, and one for the website viewer, where they see the result of those updates.
  • Corporate Identity — How a particular business is perceived by its customers and the rest of the marketplace. Its name, logo, typeface, colors, slogan, etc., are all elements that help comprise a company’s corporate identity.
  • Corporate Literature — A company’s advertising material: usually leaflets, pamphlets, booklets, brochures, flyers etc.
  • Design — (In this case) Noun: A decorative or artistic work; Verb: to create a design, create or execute in an artistic or highly skilled manner.
  • Graphic Design — The branch of visual arts concerned with the aesthetics and production of layout, design and typography to communicate an idea or concept
  • Web Design — The production of the look and feel of a site and all its visual elements including page layout, background and spot imagery, color scheme, typography, navigation buttons, etc.
  • Design for Print — As Graphic Design, above, but specifically for the print medium.
  • Domain Name — The unique name that identifies an internet site: a website’s address (e.g. www.heartbitsolutions.com)
  • E-Commerce — Electronic Commerce. Refers to the general exchange of goods and services via the Internet and use of credit and debit card numbers.
  • Flash — An authoring software developed by Macromedia used to create graphics-based animation with full-screen navigation interfaces, graphic illustrations, and simple interactivity. Uses vector shapes which helps to keep file sizes to a minimum.
  • Flyer — A single-sheet, printed advertisement, usually around A6 size (approx. 10cm x 15cm)
  • Graphic Design — See Design, above
  • Hosting — The housing of a web site. Your web site must physically reside on a computer (a server) that’s connected to the internet, and managed by a hosting company, which ensures it is always available. Hosting companies typically charge a one-time setup fee in addition to the monthly hosting fee. Pave Graphics can host your site at great rates and we charge yearly.
  • HTML and Javascript — Languages used for communication between web pages and the web site browsers (e.g. Internet Explorer) that display them.
  • Identity — see Corporate Identity, above
  • Keyphrases — see ‘Keywords’ below
  • Keywords — Single terms or short phrases that best define the main points of your web page topic. Keywords are used by search engines to match a website topic to a phrase entered in the search bar.
  • Logo — A combination of characters and/or graphics creating a single design used to identify a company. Short for ‘Logotype’
  • Meta Tags — Information placed in the HTML header of a Web page, providing information that is not visible to browsers. The most common meta tags relevant to search engines are keyword and description tags.
  • Multimedia — The delivery of information, usually to a personal computer, in a combination of different formats including text, graphics, animation, audio, and video.
  • Presentation — (In this case) a series of informational ‘slides’ to be projected onto a screen during a talk or conference.
  • Search Engine Optimisation (SEO) — The process of crafting a site’s content so that the site gets high rankings in the various search engines: Google, Yahoo, Ask etc. (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page’s meta tags.
  • Typography — The art of arrangement, style, appearance and publishing of type and typefaces.
  • Vector Graphics — Generation of images from mathematical and geometric descriptions that determine the position, length, and direction in which lines are drawn.
  • Web site (Website) — A collection of “web pages” or files linked together and available on the World Wide Web.
  • Website Maintenance — The act of updating the elements (e.g. images and text) of a website

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