Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site. In this article you’ll discover several tips to deliver better tweets.

1: Tweet Without Links

  • Research shows that tweets without links get more engagement.Remember that not everything you tweet has to have a link. If you limit the number of links you share on Twitter, you’ll add value to the ones you do.
  • Twitter is an excellent platform to build your brand and create trust, so spend time developing relationships with your followers rather than just sharing a lot of links.
  • Plus, when you tweet fewer links, the people who trust you know whatever links you choose to share are likely worth clicking.

2: Use the Right Hashtags

  • If you want to get noticed, add hashtags that give your tweets context. It’s important not to overdo it with hashtags, however.  Tools like Hashtagify and RiteTag can help you find the right hashtags to use.

3: Add Images for Shared Links

  • It’s no surprise that tweets with images stand out and get more engagement than tweets without images. There are a variety of tools you can use to find the right images to use in your tweets.

4: Tweet With the Proper Format

To compose a tweet in the proper format, you need to have all of the individual elements in the correct order.

  • Start your tweet with text and then add a link.
  • Make sure to include the attribution with @mentions if applicable.
  • Then add hashtags and insert your image.
  • Come up with multiple ways to tweet the same information to add variety to your Twitter stream.
  • For example, rather than adding the article title, use an interesting or relevant quote from the article (attributing it to the author) with a link and hashtags.
  • Another option is to start the tweet with a question that the article answers.Remember, don‘t start tweets with @Mention unless you’re replying.
  • When you tweet with @Mention first, only the people who follow both accounts will see the tweet. Tweets that are replies to multiple people, on the other hand, are fine.

5: Provide Value With Quote Tweets

  • The new Quote Tweet function allows you to add 116 characters when you retweet. (The original tweet takes up the space of a link in a tweet.)
  • However, don’t just reiterate the title when you retweet someone else’s content. Give context by adding your own opinion or enthusiasm for the information.
  • Another option is to include a quote from the post shared in the tweet.  The purpose of a quote before your retweet is to showcase your thought leadership by adding value.
  • Your tweet should set up the promise of what clicking through to that tweet will deliver to your audience.

6: Tweet at Optimal Times

  • It’s important to know where your audience is in the world, and then identify the best times to tweet to them.
  • To find out where the largest percentage of your Twitter audience resides, go to your Twitter Analytics. Click the Audiences tab at the top of the page and then scroll down to Country.

Remember, the life span of a tweet is short, so the best way to catch your followers is to tweet when they’re online.

7: Reverse-Engineer Popular Tweets

  • Twitter Analytics allows you to see which of your tweets got the best engagement. After you identify your top tweets, try to determine which individual elements you included in them. This is one of the most effective ways to step up your Twitter marketing.
  • To do this, go to Twitter Analytics and click Tweets at the top of the page. Then click Top Tweets to see your most popular tweets for the period. Your tweets with the highest engagement rate are clearly working for you, so review them and see what they have in common.
  • Also reverse-engineer other people’s tweets that have high retweets and likes. Dissect the elements of the tweets and create similar tweets for your own Twitter account.

8: Use Lists to Curate Content to Retweet

  • To find material to retweet from people you trust, create Twitter lists for different niches.
  • When compiling lists, first look at the accounts through the eyes of your target audience. Find people who share valuable content that your audience is likely to retweet. Then add these accounts to your Twitter list.
  • Also, if you run events, create lists of speakers and attendees. This is helpful when you retweet content from influencers and friends closer to your event. Plus, if you run a blog or podcast, make a list of interview guests and contributors.

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