We’ve all heard about cloud computing, but it may still seem like a foreign language to some. Because cloud computing has become a big deal (like, change the face of IT big), we thought we would provide a brief cloud computing introduction. Here are some key points you need to know about cloud computing to help your organization reap its benefits and get you back into the 21st century.
Month: April 2016
Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.
In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown. From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.
So, why is content king?
You recognize that in order to succeed in a competitive market you need to have the best brand experience for your customers. With the great waves of marketing change over the past few years the social and mobile web has given the consumer the power to choose on many different platforms. This leaves you with the task of finding the right company to deliver your company’s message to your potential customers in the most efficient and effective way possible.
We’ve compiled a checklist for you to help you make the right decision when choosing a company.
The Communication Authority of Kenya released the Q1 2016 statistics report for the period between July and September 2015 on the mobile telephony sector. The report details among other things mobile money statistics, internet penetration as well as data on market share of all the telecom companies. It also offers insight on courier services and postal services.