(Advertising on Websites like Facebook or MySpace for Online Markets)
There’s a change in the dynamics of the marketing mix for busines in Kenya. Marketers in Kenya are using more online marketing tools like search, social networks, blogs, podcasts and RSS and less traditional marketing tactics for businesses. In fact, social network marketing is fast on the rise and is currently the second most popular online marketing tactic. Whether you are marketing to other businesses or marketing to consumers, social networks must be in your marketing mix.